What is the main focus of applied behavior analysis?

The main focus of applied behavior analysis (ABA) is to use principles of behavior to improve socially important behaviors. This approach emphasizes the application of behavioral principles derived from scientific research to create effective interventions that enhance the quality of life for individuals. ABA targets specific behaviors that are meaningful in the context of everyday life, addressing areas such as communication skills, social interactions, academic performance, and self-care.

The distinction in ABA lies in its practical application; it is not just about understanding behavior theoretically, but actively using evidence-based strategies to promote positive change in real-world settings. This social significance ensures that the behaviors targeted are not only beneficial for the individual but also for the community or society at large, reflecting the core mission of ABA to produce impactful and measurable outcomes.